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Our goal is to serve as an accelerator to find and scale new solutions that take a systemic approach to erasing indifference to discrimination.

Our mission is to erase indifference, inspire compassion and incite action.

Every day, we are seeing a rise in hate speech, the rhetoric of intolerance and aggressive actions taken against multiple minority groups all around the world. Racism, misogyny, antisemitism, anti-LGBTQ+ sentiment and discrimination against migrants and refugees have become deeply rooted in our cultures. This is why, with renowned NGOs, category experts, cultural influencers and philanthropists we have pledged to join together to Erase Indifference by making it a target of action and a subject of public conversation.

At the center of our efforts is the Erase Indifference Challenge, an innovation engine to find and fund modern, imaginative, and measurable initiatives that will lead to concrete actions. We are calling on NGOs, universities, brands, entrepreneurs, digital media experts, content creators, inventors, and innovators to join our effort by submitting your plans to erase indifference.

Overcoming indifference can be a difficult process. That's why we don't want to do it alone. This year we plan to invite people who have been particularly involved in combating discrimination — our Champions. We believe that sharing knowledge and experience supports in taking action and in overcoming being a passive bystander.

“The opposite of love is not hate, it’s indifference.
The opposite of art is not ugliness, it’s indifference.
The opposite of faith is not heresy, it’s indifference.
And the opposite of life is not death, it’s indifference.”

ELIE WIESEL

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